Russian marketer Roman Zaripov on his Facebook page told how to create a simple pensioner from Khimki in Instagram-millionaire. According to him, in the spring of 2016 he with friend find an article about how to create a internet - star . Zaripov decided to conduct an experiment and found in "VKontakte" good-looking pensioner.

We find the perfect Granddaddy, who, rent little flat in Khimki and living on a pension. He was far from the image of a rich man, but looks very fresh . The next evening we had lunch with this grandfather , tell him about our crazy idea and offered a small fee (as a supplement to pensions) every Saturday for what he will spend a few hours to shoot with us "
After 2 weeks , when VK account was supplemented by 10 photos , we launch phony news about mad grandfather, which we found on the web open space.We buy several advertising posts and light a candle. In a couple of hours on the account followed about 2 thousand people, users are beginning to like and comment posts, and we just enjoy watching all this.

When amount of folowers reached 8000 people, happy pensioner was invited to the first channel for reporting "about happy old age", and brand clothers have started offering advertising and gifts.
Here I was choked how easily we can deceive people !
As a result, a pensioner, took part in several talk shows and was into music video. Just six months later, he continue be suprised how, after spending 50 000 rubles (approximately $800 ) for 2 months, he can do a non-existent millionair and made to believe tens of thousands people .
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