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INTRODUCTION I don’t know about you, but I have definitely noticed that the time I spend on the internet has fairly increased over the past two years. In 2014 and 2016 I was so busy with my full-time job and evening classes that the internet was just a “part-time activity” in the evening, whenever I was searching for something I wanted to know on Google, connected with a friend via a social network or just wanted to be entertained for a while by watching a video on YouTube. Basically, my internet usage was very low, as I was working, studying, exercising in the gym or hanging out with friends and partying. So, there was basically not much room left for spending time disproportionately on the internet. Nevertheless, I think the major change in my internet usage happened in 2017 when I newly discovered the internet as an amazing news source for all kinds of information that helped me to stay up to date, in many areas.
As an ambitious entrepreneur and business owner, it's easy to get slurped into social media. You want to be seen, heard, and stay connected so you can network and build your brand. But sometimes social media can consume your life in ways you didn't think possible. Think about this; how much time did you spend on social media last week? An hour? Two? Three or more? Not sure? If you don't know the answer, you're most likely spending more time on it than you should. As a Facebook Ads Coach I struggle with this, too! My business is built on a social media platform like Facebook and here I am telling you to spend less time on social media. As someone who spends all day on Facebook (working on ads and communicating with clients), I've struggled with getting sucked in and staying focused on the tasks that are actually going to move my business forward. And while I love the opportunities we have to connect with others on social, and I WANT people to engage with ads, I also want you to have a life outside of technology! WHY IS IT SO IMPORTANT TO SPEND LESS TIME ON SOCIAL MEDIAS? 1. ELIMINATE THE CHANCE TO GET SUCKED IN For starters, the best way to reduce the overwhelm that is social media is to stop getting sucked in. Easier said than done, though! That's why I'm sharing my personal tips for not getting sucked into social media: Turn off any notifications so you only see alerts when you're logged into your account. I also suggest turning off notifications inside the app that you don't really care about (I just reviewed mine today!). Install extensions to help you focus on what's important. For Facebook specifically, try installing the Newsfeed Eradicator Chrome extension to block the newsfeed on desktop. Finally, delete any mobile apps you use for social media. (Gasp!) I've done this a couple of times when I've found myself getting sucked in too frequently and it really helps. Even if it's just for a short time, removing unnecessary apps and notifications can help you regain control of the time spent on social media. 2. CHECK IN TWICE PER DAY ONLY This might be a tough one, but give it a try anyway! Work towards only checking your social media channels twice per day — preferably once in the morning/early afternoon and once at night. Don't stay logged into social media accounts all day long. Instead, limit yourself to only checking in during a specific time. ( I know, this can be hard!) This will give you the opportunity to accomplish more important to-dos and tasks. 3. GIVE YOURSELF A TIME LIMIT Take things a step further by giving yourself a time limit when checking in with your social media platforms! It can be anywhere from 10-20 minutes a day but doesn't need to be more than that. You may think that's not enough time, but trust me, it is. Social media seems to take forever, but that's because we're constantly scrolling. Giving yourself a time limit is one of the ultimate tests to see if you are ready to spend less time on social media, so don't worry if you can't accomplish it in one day! Just keep tracking your time and little by little, you'll start getting used to the shorter timeframe. 4. USE A SOCIAL MEDIA CALENDAR Just as you have a calendar to keep track of important business appointments, you should also have a schedule for your social media. It doesn't have to be fancy. It can be something simple as using a Word Doc or a Google Drive spreadsheet. But it should contain your channels and what you plan on posting each day. For example, if you want to post to Twitter three times each day, what kind of content are you planning on sharing? Twitter is the one place where you can share Retweets (RTs), so you can add this into your social media strategy — but only for this platform. This is why having a social media calendar can be so great. It can help you come up with a custom social media schedule for each platform. It will also keep you organized and productive because you're not having to guess what to post each day.
As an ambitious entrepreneur and business owner, it's easy to get slurped into social media. You want to be seen, heard, and stay connected so you can network and build your brand. But sometimes social media can consume your life in ways you didn't think possible. Think about this; how much time did you spend on social media last week? An hour? Two? Three or more? Not sure? If you don't know the answer, you're most likely spending more time on it than you should. As a Facebook Ads Coach I struggle with this, too! My business is built on a social media platform like Facebook and here I am telling you to spend less time on social media. As someone who spends all day on Facebook (working on ads and communicating with clients), I've struggled with getting sucked in and staying focused on the tasks that are actually going to move my business forward. And while I love the opportunities we have to connect with others on social, and I WANT people to engage with ads, I also want you to have a life outside of technology! WHY IS IT SO IMPORTANT TO SPEND LESS TIME ON SOCIAL MEDIAS? 1. ELIMINATE THE CHANCE TO GET SUCKED IN For starters, the best way to reduce the overwhelm that is social media is to stop getting sucked in. Easier said than done, though! That's why I'm sharing my personal tips for not getting sucked into social media: Turn off any notifications so you only see alerts when you're logged into your account. I also suggest turning off notifications inside the app that you don't really care about (I just reviewed mine today!). Install extensions to help you focus on what's important. For Facebook specifically, try installing the Newsfeed Eradicator Chrome extension to block the newsfeed on desktop. Finally, delete any mobile apps you use for social media. (Gasp!) I've done this a couple of times when I've found myself getting sucked in too frequently and it really helps. Even if it's just for a short time, removing unnecessary apps and notifications can help you regain control of the time spent on social media. 2. CHECK IN TWICE PER DAY ONLY This might be a tough one, but give it a try anyway! Work towards only checking your social media channels twice per day — preferably once in the morning/early afternoon and once at night. Don't stay logged into social media accounts all day long. Instead, limit yourself to only checking in during a specific time. ( I know, this can be hard!) This will give you the opportunity to accomplish more important to-dos and tasks. 3. GIVE YOURSELF A TIME LIMIT Take things a step further by giving yourself a time limit when checking in with your social media platforms! It can be anywhere from 10-20 minutes a day but doesn't need to be more than that. You may think that's not enough time, but trust me, it is. Social media seems to take forever, but that's because we're constantly scrolling. Giving yourself a time limit is one of the ultimate tests to see if you are ready to spend less time on social media, so don't worry if you can't accomplish it in one day! Just keep tracking your time and little by little, you'll start getting used to the shorter timeframe. 4. USE A SOCIAL MEDIA CALENDAR Just as you have a calendar to keep track of important business appointments, you should also have a schedule for your social media. It doesn't have to be fancy. It can be something simple as using a Word Doc or a Google Drive spreadsheet. But it should contain your channels and what you plan on posting each day. For example, if you want to post to Twitter three times each day, what kind of content are you planning on sharing? Twitter is the one place where you can share Retweets (RTs), so you can add this into your social media strategy — but only for this platform. This is why having a social media calendar can be so great. It can help you come up with a custom social media schedule for each platform. It will also keep you organized and productive because you're not having to guess what to post each day.